Hello, and welcome to my portfolio.

I am a multi-disciplinary UX/UI and AI design strategist with a decade of experience driving digital transformation across InsurTech, FinTech, and emerging tech in APAC. I focus on AI design strategy, UX and CX strategy, product design and management, and enterprise design systems, with a proven record of improving engagement, conversion, and customer experience.​

For me, design is more than aesthetics, it is a strategic tool for solving human challenges and shaping impactful digital experiences. My career has taken me from print and visual communication into digital products and now AI‑driven design, giving me a front‑row seat to the evolution from traditional media to Industry 4.0.​

I specialize in blending strategic design thinking with AI capabilities to deliver experiences that are intuitive, inclusive, and intelligent. Grounded in UX research, behavioral insights, and close stakeholder collaboration, I translate complex business requirements into scalable, user-centered solutions that serve both business goals and human needs.​

I have extensive experience delivering creative media, web, and digital product design for individual clients, business owners, and large enterprises. From conceptual design and brand analysis to detailed interaction design and delivery, I take pride in crafting visually strong, user-focused work, even for the most demanding projects.​

Core Expertise

• AI-Driven UX/UI Design Systems

• UX Research & Human Behavioral Insights

• CX Strategy & Journey Mapping

• Agile Design Methodology & Operations

• Project & Platform Management

• Team Leadership & Collaboration​

Let’s connect!
For portfolio inquiries, CV requests, freelance collaborations, consulting, or career opportunities, feel free to reach out:

📧 Email: sumitasgdesign@gmail.com 🔗 LinkedIn: Connect with me