NUS Freshman Guide (Print Publication)

Client:

NUS University of Singapore is ranked consistently as one of the World's Top Universities.

Project & Taget Audience:

To Design a Freshman Guide (Prospectus) for aspiring students who are looking to get an Admission in NUS University of Singapore to pursue Higher Education in the University.

Outcome:

This project has allowed me to apply & analyse User Experience & Understanding. In beginning of the project I was given a chance to have a short discussing with existing NUS university students on their feedbacks on University Prospectus.

After an in-depth understanding, I gathered all valuable research and validated/consolidated it to provide a creative solutions. I was working closely with the Creative Director & Digital Photographer to host a photoshoot to capture images of real students, their life at NUS University, their environment along with some candid shoots.

All this process was captured and communicated through the Freshman Guide (Prospectus).

Skills:

Page Layout Skills, Content Structure (Information Architecture), Image processing Techniques, use of Strong Colours that gives a lively Aesthetic feel which appeals to the younger aspiring students at NUS University of Singapore.

Design Tools: Adobe Photoshop, After Effects, Illustrator & Indesign.